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Branding & Guidelines10 min readUpdated September 28, 2026

Branding & Guidelines: Control the Style Before and After Generation

See how saved context steers generation and how the branding editor applies reviewable overlays and logos.

This guide uses a fictional brand system and a recorded sample. It does not show customer work or guarantee brand fidelity. It covers two distinct layers:

  1. Brand guidelines add instructions to supported model requests.
  2. Branding overlays and logos shape how the approved result is finished afterwards.

Use guidelines to direct the draft, then inspect exact text and marks in the exported file. A saved prompt preference and an applied logo serve different purposes.

What you’ll learn

  • Which brand-system values to use in the walkthrough
  • Where the Apply brand guidelines switch appears before generation
  • How the post-generation branding editor becomes the review point after preview is already approved
  • How the final export reflects the approved editor treatment

Before you start

  • Open Settings -> Brand
  • Keep one logo file ready
  • Keep one layout overlay file ready
  • Open Generate in a second tab for the prompt-side comparison
01Configure the system

Fill the brand panel with literal values instead of vague brand language

Open Settings -> Brand and save the same values used in this walkthrough.

  • Turn on Enable Brand Guidelines.
  • Paste this into Style Description: Clean, editorial design with generous white space. Premium SaaS aesthetic with soft gradients and refined typography. Avoid clutter, neon colors, and stock photo cliches.
  • Set Color Palette to #1E1B4B, #818CF8, #F5F3FF, #F8FAFC, #0F172A, and #64748B.
  • Add Tone Keywords: clean, premium, editorial, confident, refined.
  • Add Avoid Elements: neon colors, stock photo cliches, cluttered layouts, and heavy drop shadows.
  • Further down the panel, set Gradient Style to Mesh, keep the three gradient colors as #F5F3FF, #818CF8, and #1E1B4B, set Background Mood to Editorial, set Depth Elements to Noise texture, set Brand Motif to soft aurora gradient ribbon, set Brandmark Text to ImageLayer, and set Custom Prompt Suffix to Keep compositions clean, premium, product-led, and presentation-ready.
  • Click Save Brand Guidelines.

Expected result

The organization now has a reusable brand system that changes the model input before any overlay or logo is added later.

02Apply the rules

Turn on Apply brand guidelines before you generate

Return to Generate, stay in Image mode, and switch on Apply brand guidelines before submitting the prompt.

Create a square product announcement graphic for a new analytics feature. Keep the layout clean, premium, and easy to read.
  • Keep General selected.
  • Turn on Apply brand guidelines.
  • Use the prompt above as the starting point for the branded walkthrough before you move into the editor.
  • Click Generate.

Expected result

The request includes the saved brand guidance; the resulting image still needs visual comparison with the source system.

03Finish the visual

After preview, move into the branding editor and inspect the selected draft

Once the brand-guided image has passed the initial review, click Brand it and move into the editor.

  • Review the selected image on the canvas before adding anything else.
  • If you want a separate layout file, use Upload PNG / SVG under Layout overlay.
  • Keep the base image readable. Extra finishing layers should frame the result, not rescue a weak composition.
  • Use Back to preview if the raw generation still needs work.

Expected result

The team can inspect the selected draft inside the editor and decide whether it is suitable for an overlay or logo pass.

04Add the mark

Finalize the branded export once the canvas looks right

Once the branded version looks right on canvas, finalize the export from the same editor state.

  • Review the canvas one last time before export.
  • If your team wants an extra logo layer, add it before finalizing and confirm it visually on canvas.
  • Click Finalize or Download when the approved treatment is ready to export.

Expected result

The export carries the overlays and logo placement selected in the editor; inspect the exported file again.

Branded sample output

Sample generated output
A fictional analytics visual with a recorded overlay treatment

Recorded fictional sample from the documented editor state; it is not proof that generation will reproduce the brand treatment.

How brand guidelines apply to video

Video models can interpret style instructions as visible text. Review every frame for unintended lettering, distorted marks, and changes in color or placement.

  • Put colors in Color Palette. Use Style Description, Brand Motif, and Custom Suffix for composition, lighting, materials, and mood. Video requests use a simplified palette description; do not expect exact color matching from a prompt.
  • Typography hints apply to image generation. They are not sent as video guidance.
  • Brandmark defaults to Image only. The Apply to control can opt the wordmark into Video or Image + video. Test that choice on the intended model and inspect the full clip before reusing the setting.
  • If visible text is intentional, put the approved copy in your request and verify every frame. A model may misspell it or render it inconsistently. For exact titles or logos, finish the approved clip in a video editor.

If a warning under Custom Suffix or after extraction identifies color terms, move the colors into the palette and rewrite the description around the desired visual treatment.

Review practices for operator teams

  • Save one stable brand system before letting every operator improvise their own values
  • Use overlays for framing and polish, not for hiding weak raw generations
  • Compare brand-guided and non-guided outputs if the customer questions what the saved system is doing
  • Standardize one approved logo placement rule per brand workflow

Apply the guidance to a concrete brief

The fictional Amplify social workflow separates a shared palette from five recurring visual briefs. Use it to decide which instructions belong in saved brand settings and which change for each asset.

The fictional Arcline sketch workflow adds rough composition guidance while reserving exact copy and marks for finishing. For claims that need a reviewable source, the fictional Verdant campaign workflow keeps factual evidence separate from visual direction. These are teaching examples, not customer results.

  • Getting Started for the full path from prompt to final asset
  • Image Generation for the freeform controls that happen before branding
  • Docs for the underlying widget configuration and event details

Previous guide

Audio & Text-to-Speech: Voices, Formats, and Delivery

Run a current single-speaker audio workflow, review its request-specific quote, and validate the complete export before publishing.

Next guide

Text Generation: Prompt-to-Draft Workflow and Result Review

Run the text workflow with one concrete short-form task and inspect the generated draft inside the same widget.